Links tagged with 'Howard Gossage'
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Social Media: Why the Smarter Ad Agencies Will Take the Lead and Keep it.
Content creation in this space can’t be brand (ego) centric, because people won’t respond to it, let alone spread the message around. Nobody likes a braggart. Rather, listening in order to find shared passion points that are both relevant to the brand and the audience is a critical first step. It’s akin to identifying a mutual point of interest, as you would in striking up and carrying on any meaningful conversation. Once those points are found, you have the basis for sponsoring conversation through the creation of a social object – an object of conversation – or, an idea.
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